ϲͼ

Any Of Us…because it really can be

Published date
ϲͼ category
Children's Services
ϲͼ Children First
A still of a girl with long dark blonde hair in a red jumper standing on a beach.

That’s the message of a powerful new fostering film – any of us can foster a child or young person, if you have the capacity to care.

‘Any Of Us’ will be launched on 26 September. It is the sixth film produced by a growing partnership of councils and children’s trusts to promote local authority fostering. The ‘Any Of Us’ project will be the largest public sector fostering film collaboration yet, with over 80 participants from Northumberland to Brighton and Liverpool to Kent. 

Maria White, Assistant Director for Permanency, Fostering & Adoption, said: “I am extremely proud that ϲͼ has been involved with other local authorities to make this powerful short film to communicate a universal message:  We all need more people to step forward and become foster carers.

“ϲͼ Children First Fostering (WCFF) have wonderful, committed and caring foster carers. The care and support our carers give to our children is invaluable, supporting our children to thrive and become strong and independent adults by making that important difference in a child’s life. ‘Any of us’ highlights the fact that anyone who cares has the potential to become a foster carer.  

“At WCFF we want to spread the message that any of us can offer a home to our most vulnerable children and young people.  It’s all about giving children a chance to thrive and become the best person they can be.”

‘Any Of Us’ looks at three very different people who all show some of the attributes needed to be a foster carer in incidents from their daily lives – Ayesha going to the aid of a pedestrian after a minor road accident, Neil calming down an aggressive situation in a snooker club, and Marsha identifying a young person showing signs of distress and intervening with them at school. Different individuals in very different scenarios, but each in their own way showing the caring instinct that is fundamental to being a foster carer.

The film develops so that it becomes clear that one of these three everyday people will become the foster carer to Chloe. But which one of the three will be the one to make the difference?  The main character’s stories are all interwoven with Chloe’s, as we see her journey into fostering.

The film has been produced by Reel TwentyFive and project managed by CAN Digital/Rachel Brown. 

Project Director, Rachel Brown explains the thinking behind the film: “Whilst there is always a core message about the difference fostering makes within our films, ‘Any Of Us’ has been more ambitious in telling three different stories from diverse foster carers, based around them sharing their experiences with people considering fostering. 

“We hope that this will mean that the film and its messaging will appeal to as wider audience as possible and encourage people to foster for their local authority.

“Fostering directly with your council or children’s trust means that you can support your local community by working a with a fostering service that is dedicated to supporting local children and young people who need a nurturing, safe fostering home.”

Sarah Thomas, chief executive of the Fostering Network says: “The Fostering Network has supported this project since the first collaborative film ‘Giants’ in 2017. It’s fantastic to see the fostering services work together to amplify their message to recruit much-needed foster carers.  There’s currently a shortage of 6,000 fostering households in England, so films like this have a vital role to play in encouraging more people to become foster carers.

 

“A lot of people – rightly – praised the John Lewis fostering advert at Christmastime, as poignant and socially responsible.  ‘All Of Us’ is right up there alongside it. Now it’s our job to have it seen as widely as possible, so more people to take the first step and become the foster carers we need, right across England.”

The national launch of ‘Any Of Us’ will be held at the Everyman cinema in Birmingham on 26 September and council fostering services involved in the project will also be holding local launches around the country.

‘Any Of Us’ is the latest in a series of film collaborations that started in 2017 with ‘Giants’, which was supported by a small number- of local authorities in the midlands and has now grown to a national project across England, reflecting the need to recruit more foster carers.