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Healthy Start: food and vitamin support (DRAFT - Best start)

Healthy Start: food and vitamin support (DRAFT - Best start)

Help to buy healthy food and milk as well as free vitamins for eligible families.

If you are more than 10 weeks pregnant or have a child under 4, you may be entitled to get help to buy healthy food and milk as part of the Healthy Start Government Scheme

If you’re eligible, you’ll be sent a Healthy Start card with money on it that you can use in some UK shops. We’ll add your benefit onto this card every 4 weeks.
You can use your card to buy:

  • plain liquid cow’s milk
  • fresh, frozen, and tinned fruit and vegetables
  • fresh, dried, and tinned pulses
  • infant formula milk based on cow’s milk

You can also use your card to collect:

  • Healthy Start vitamins – these support you during pregnancy and breastfeeding
  • vitamin drops for babies and young children – these are suitable from birth to 4 years old

You can find out about vitamin collection points here:

If you are not eligible for the healthy start card, you can still collect low cost vitamins from your local family hub. Vitamin tablets for adults are 91p per pack. Baby and young children drops are £1.80 per pack.

For more information about the scheme, visit the

How to apply

Use the link below to apply:

Useful links

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